Today I alternated between talking, calculating and designing. Business meetings, agreeing partnership terms, new ideas and creative work. An intense Monday that kept my mind working long afterwards.
I moved between business, technology, beauty and fashion. I like that variety — experience from one world often helps uncover a good idea in another.
In my work, I always look for the link between creativity and a concrete goal. What will this idea do for the brand? Why would a customer notice it? How do we turn it into a result? Those questions are as constant as the open projects on my screen.
Today, several conversations moved things forward. Several concepts took shape. The next steps are already waiting.
With this series, I want to show you my everyday life: the work, decisions, people and everything that happens on the way to a finished result.
You already know me.
Time to show you more of what I do every day.
Let's see how it goes, shall we? 😉